As Generation Z (born 1997–2012) becomes the fastest-growing segment of the workforce—projected to comprise nearly 30% of U.S. workers within the next five years—it is increasingly important for organizations to understand the expectations shaping this generation’s approach to work. This understanding is essential for strengthening engagement, improving retention, and supporting long-term organizational effectiveness.
Research highlighted by FranklinCovey identifies several defining characteristics of Gen Z employees: they are true digital natives, they place a strong emphasis on mental health and workplace well-being, and they respond more effectively to coaching-based leadership than traditional command-and-control management styles.
Organizations that recognize these workplace dynamics are often better positioned to attract, engage, and retain emerging talent in an evolving workforce environment.
Managing Gen Z at Work: 9 Strategies and Tips for Today's Leaders | FranklinCovey
